Ethan Says: Sam Devries

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Photographer Sam Devries captures gorgeous all-American, blue-eyed model Greg Petersen wearing 5 different cuts/styles of designer FU's e=fu8, an underwear line with a trademarked formula for The Pleasure Principle.

Made exclusively in Manhattan's resurging and famous Garment District, FU's e=fu8 line features a plush thread count of 95% cotton & 5% spandex, a supportive combination that's sure to give guys confidence & that extra bounce in their step.

"Life is short," says FU. "Maximize your pleasure principle...carpe diem, & make the most out of your precious time; spend it pursuing things that bring & enhance your life’s pleasurable experiences...in other words, just FU it!

See: 14 MORE PHOTOS

Photography: Sam Devries | Brand: FU Underwear | Model: Greg Petersen (Q Models)