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Here's a few behind-the-scene photos and a video of the annual RUFSKIN Fashion Show which took place at RICH'S in San Diego this past April. You might recognize a few faces - including Ruf-Rod himself, the A-List's Rodiney Santiago.
Rufskin is currently celebrating their newest location in NYC, which opened on March 15th, and are set to open yet another store in Amsterdam before the end of the month. So I thought I'd celebrate right along with them by posting these photos of German model Aaron Brueckner sporting some of the brand's latest fashions.
Rufskin went to the beaches, open seas and lagoons of Brazil to photograph their swim collection for Spring/Summer 2011. This season's style has something for everyone; from Nautical-themed navy, white and red, Optical color ways that will brighten any beach or poolside to 80's retro graphic designs; all with the Rufskin signature fit and style.
Check out this first for Rufskin...a movie trailer/film by ES featured photographer Paul Gunn [Gunn Creative]. "You're All Sinners" was shot on location in the Anzo Borrego desert and stars models Ryder Cuddington, Jasn Blare, and Collin Dawson in apparel from rufskin.com. Watch below.
Rufskin models Cam and Matt are going to be at JustOneLa this coming Saturday - promoting Rufskin's swimwear for "Cruise Season"...buy two get a selected swimsuit free! Then, in the evening, the boys will be headed to HERE lounge in West Hollywood where you know they'll be half nekkid! Be sure to check'em out if you're in the area. Wish I could!
...thought I'd share these sizzlin' images from my pals over at Rufskin who are heating things up with their new summer styles. From sheer briefs to colorful tank tops and accessories, Rufskin's causing a heat wave like never before. Be sure to check their site later this month for the launch of their international campaign.