Ethan Says

L Amante by Rick Day for RUFSKIN

Rufskin 2012 Fashion Show - Video - Backstage

Here's a few behind-the-scene photos and a video of the annual RUFSKIN Fashion Show which took place at RICH'S in San Diego this past April. You might recognize a few faces - including Ruf-Rod himself, the A-List's Rodiney Santiago.

See: 14 MORE PHOTOS

Rick Day - Aaron Brueckner for Rufskin Pt 2

...just a quick post to share four additional photos of Aaron Brueckner for Rufskin by Rick day. If you missed the first post, click here to see eight more photos of Aaron's Rufskin campaign.

Photographer: Rick Day for Rufskin | Model: Aaron Brueckner (Sight)

Rick Day - Bruno Di Angeli for Rufskin

Here is a new video of Rufskin's campaign from Rick Day featuring model Bruno Di Angeli. Aaron Brueckner also shares the campaign spotlight with Bruno ... you can see Aaron's shots here.

See: SIX MORE PHOTOS

Photographer: Rick Day for Rufskin | Model: Bruno Di Angeli

Rick Day - Aaron Brueckner for Rufskin

Rufskin is currently celebrating their newest location in NYC, which opened on March 15th, and are set to open yet another store in Amsterdam before the end of the month. So I thought I'd celebrate right along with them by posting these photos of German model Aaron Brueckner sporting some of the brand's latest fashions.

See: FIVE MORE PHOTOS

Photographer: Rick Day for Rufskin | Model: Aaron Brueckner (Sight)

Paul Gunn - Trailer Trashed

Photographer Paul Gunn captures Eric in 'Trailer Trashed' featuring the new California Vintage range by Rufskin.

Photography: Paul Gunn | Model: Eric | TWO MORE PHOTOS

Rufskin Brazil

Rufskin went to the beaches, open seas and lagoons of Brazil to photograph their swim collection for Spring/Summer 2011. This season's style has something for everyone; from Nautical-themed navy, white and red, Optical color ways that will brighten any beach or poolside to 80's retro graphic designs; all with the Rufskin signature fit and style.

VISIT RUFSKIN.COM | CHECK OUT MORE PHOTOS | WATCH S/S 2011 FASHION SHOW

Rufskin: "You're All Sinners" (Movie by Paul Gunn)

Check out this first for Rufskin...a movie trailer/film by ES featured photographer Paul Gunn [Gunn Creative]. "You're All Sinners" was shot on location in the Anzo Borrego desert and stars models Ryder Cuddington, Jasn Blare, and Collin Dawson in apparel from rufskin.com. Watch below.

Rufskin Models at JustOneLA & HERE, 11/6

Rufskin models Cam and Matt are going to be at JustOneLa this coming Saturday - promoting Rufskin's swimwear for "Cruise Season"...buy two get a selected swimsuit free! Then, in the evening, the boys will be headed to HERE lounge in West Hollywood where you know they'll be half nekkid! Be sure to check'em out if you're in the area. Wish I could!

Rufskin's New Summer Hotness

...thought I'd share these sizzlin' images from my pals over at Rufskin who are heating things up with their new summer styles. From sheer briefs to colorful tank tops and accessories, Rufskin's causing a heat wave like never before. Be sure to check their site later this month for the launch of their international campaign.

Visit: RUFSKIN online.