Ethan Says does not claim ownership or rights to any original image on this site unless otherwise noted. All original images are copyright of their respective owner. Ethan Says does, however, claim ownership of all image editing and textual copy. When using images and/or textual copy from this site, please give credit or cite your source.
If you are the owner of any image on this site and wish it to be removed, please send an email with your request and it will be removed in a timely manner.
Innovation meets comfort in the new Hole Line by Modus Vivendi. Third in line from the brand's extensive Spring-Summer 2016 collection - and certainly one of the most sexy and innovative released from the Greek brand this year - The Hole line comprises men's underwear, tank tops and singlets in highly fashionable and modern styles in two colors: white and grey. Cut outs, press studs and cod pieces are just a few of the design details that make this collection really stand out.
The stunning campaign was shot by Visionary photographer Joan Crisol - the perfect choice. Dancers and models Davide Zongoli and Elihu Arcopom were photographed on location amid the busy streets of Madrid, performing their best street dancing moves. Be sure to watch the behind-the-scene video of the shoot!
Radical Energy continues to stir up trouble, Cali style, with their new Summer 2016 Collection. The updated swimwear line will no doubt bring out your inner bad boy with it's arsenal of barbed wire, brass knuckles, and grenade-themed classic shapes - all of which you can pair with a variety of new tees and tanks being added to the stockpile in the very near future.
Sparking a new name and direction for 2016, L.A. based men’s active wear brand Radical Energy, f.k.a. Radical Element, is kicking off the new year with a sleek and sexually charged video campaign featuring bad boys and one naughty girl masquerading in boy shorts.
Shot by Dekel Lazimi Lev with Ziv Sade, and produced by Jason Wimberly, the video stars models Greg Kelley, Alex Sanchez, Pepe San Martin, Scott Gardner, Jesse Pattinson & Alina Kuzmina - set to the beat of Zeke Thomas's original tune, “Shade Box.” Watch, then re:Watch after the jump!
Radical Element continues to deliver the summer's most tasty morsels, this time serving eye candy in the flavor of Ajdin Sefer. Shot on location in Newport Beach, California, by photographer Edwin Santiago, Ajdin shows off a variety of rad swim shorts & briefs in an array of styles & colors. He also sports the Vance Ammo tank - one of my faves. Get it!
Smokin' Israeli dancer Asaf Goren (So You Think You Can Dance) strips down to his skivvies for the latest Cheap Undies commercial. What's better than a man that can dance? Maybe a man dancing in his underwear?!
Christos Artemiou dons Modus Vivendi's Bon Bon Briefs for the company's new ad campaign. Introduced last year, the line became an instant best seller among the brand's underwear collections and, by popular demand, has now been expanded to include more color options...12 in total.
The campaign itself marks the expansion of these uniquely designed super low cut briefs with an enhancing back, along with the addition of the Pain mini brief, another super-low cut and extremely sexy brief.