Ethan Says

aussieBum Hoses Down

aussieBum does an amazing job with their videos/advertising techniques. Where most competitor's ads veer blatantly commercial, aB steers in the subliminal direction, seducing you with hormonal appeal. While the actual product might seem secondary in their lifestyle related videos, it's the brand's ability to draw you in emotionally that keeps their products front and center. Curiosity isn't the only thing that's aroused.

Get Your Hunk On with aussieBum

aussieBum's new HUNK fits like a glove and has old skool written all over it. Unique cotton stitching detail gives the HUNK line a youthful, locker-room, casual....sexy feel.

AUSSIEBUM'S LIGHTNING CAUSES SPARKS

aussieBum is causing a spark with their new "Lightning Series" men's underwear.  And so is the cutey in their new video.  Watch above as this 'ultimate seduction' gets down to the funky beat and covers his bum in aussie's latest.

AUSSIEBUM'S WEEKLY DOWNLOAD

One new wallpaper a week.  Yours for the downloading...here.

JOSEPH SINCLAIR SHOOTS DYNAMITE HOSTS

London-based photographer Joseph Sinclair shot the boys from Dynamite Hosts in a North London warehouse recently and was nice enough to send some pics of these "chic party staples" stipping down to their Aussiebum skivvies.  The video below was during the photoshoot and was directed by Joseph Sinclair and Max Rogers.  MANY MORE photos after the JUMP -->

Photos: © 2008 Joseph Sinclair for EthanSays.com

AUSSIEBUM'S BAMBOO IS BETTER FOR YOU

Extraordinary. Natural. Breathe-able. Comfortable. Luxurious. Soft.  These are just some of the words to describe me aussieBum's new Bamboo line.  100% sustainable, biodegradable, and naturally grown, Bamboo might just make “The greatest challenge facing mankind” a little easier.  See why Bamboo is better for you and the environment.

---> MORE PICS AFTER THE JUMP

AUSSIEBUM CELEBRATES, RETRO STYLE

It's summer in Australia and aussieBum is celebrating "Retro-Style!"  Here, a few new images from aussieBum's Auslife gallery and a hot new video featuring aussieBum's Retro Swimwear in action on the beaches of Cape Laveque, Broome.  CLICK HERE for a couple more pics.  Then, check out the Auslife gallery for more!

The Aussie way:
---> aussieBUM HAS THE LARGEST UNDERWEAR
---> ALL THINGS AUSSIEBUM

aussieBUM HAS THE LARGEST UNDERWEAR

aussieBum breaks a Guinness World Record with the World's Largest pair of Underwear!  Via Ohlala!

More Aussiebum!

AUSBUM T.V.: AUSS'um!

aussieBum is making it possible for us all to enjoy their reality on a weekly basis.  With the launch of AUSBUM.TV, you can tune in and get a taste of what really goes on behind the scenes at aussieBum.  Look for new episodes to air every Friday morning at 9:30am (Aust. EST) beginning Friday, September 14, 2007.  In the meantime, check out the official trailer above!  Via: Ohlala!

In case you missed it:
---> AussieBum: AusLife (New Gallery Images)
---> AussieBum: This is the Auslife
---> Andreas Flaunts His AussieBum
---> AussieBum: Wonderjocks!

AussieBum: AusLife (New Gallery Images)

Check out these new AusLife gallery images from AussieBum, featuring hot model Brandon from West Covina, CA.  Recognize the pool setting above?  You might should.  It  was taken by Steph & Alek (Ohlala) at their home (see their post).  Click on any image to watch Brandon grow.  More images at AussieBum.