Ethan Says

BRITNEY SPEARS' MO

Britney Spears' new fragrance puts you in control. "Just one spray, and the gays will come your way!"

Via: ARJAN. Watch the 2009 NewNowNext Awards on June 13th at 9PM ET, only on Logo!

TOP CHEF COOKBOOK: GET'EM WHILE THEY'RE HOT

FOODIE ALERT: If you're into Top Chef, like me, and you've found it almost impossible to get your hands on the Top Chef Cookbook, make a bee-line for the Bravo TV store. They just got some in - and you won't find them anywhere else.  But hurry, quantities are limited!  Get cookin'!

BANNED CALVIN KLEIN AD SIMULATES ORGY

Six models bump and grind in a simulated orgy for Calvin Klein Jeans. Watch the uncensored version by Steven Meisel above.

SPEXTON FALLS FOR MIKE & MIKE

Husband & husband team of Spexton Jewelry, a.k.a. Greg & Nate, sent me some photos from their most recent model shoot with neighbors Mike & Mike.  That's right Mike, lick those lips.  We are.  is it hot up in here or what?  Somebody splash me with water!  More Mike after the JUMP.

Check out: Spexton.com's full line of rings, neckwear, and bracelets.

BONE WEAR IS THE NEW JOCK ON THE BLOCK

South African brand Bone Wear strives to offer men a unique range of well designed and high quality underwear, gym wear and swim wear.  Colorful and unique, Bone Wear's range of product caters to most tastes and can also be custom made to suit your style (and size).

Check out their impressive array of goods (and I'm not just talkin' garments) at their web site.  Three more pics after the JUMP.

BRYANT, PHELPS, A-ROD and HAWK ARE GUITAR HEROES

Four of the worlds greatest athletes mimic Tom Cruise in Risky Business for Guitar Hero: World Tour.  Watch as Michael Phelps, Kobe Bryant, Alex Rodrigues (A-Rod), and Tony Hawk rock the house in the video above.  I only wish the shirts would have been a little shorter!

Look for Guitar Hero: World Tour in stores October 26.

LEVI POULTER BARES IT AT UNDERGEAR

Levi Poulter is the new face (and butt) at Undergear, modeling the brand Joe Snyder. They couldn't have made a  better choice. Check out more of that backside after the JUMP.

See also:  DNA #90: Levi Poulter by David Vance

OBAMA MAN SAVES SARAH PALIN

With the election quickly approaching, men's fashion label Andrew Christian created a viral video for their popular Obama Underwear line where superhero Obama Man saves the damsel in distress Sarah Palin! Once you go Barack, you never go back (as this Alaskan girl gone wild can attest to). Watch above.

As an added bonus, AC's Obama underwear is now on "super sale" for only $7.95.  They also contribute part of each online sale to the official Barack Obama campaign for President of the United States.

See also: ANDREW CHRISTIAN @ ETHANSAYS.COM

L'EGGO MY EGGO UNDERWEAR

Men's underwear brand Eggo chose Noble Graphics Creative Studio to create these realistic cardboard cutouts of a male exhibitionist - proudly exhibiting his underwear - as part of their fashionable ad campaign.  Placed in parks and in front of lingerie stores, the cutout solicited a variety of reactions from passers by....surprise, laughter, outrage, shyness, or curiosity. But no one remained indifferent.  More images here.

TO SWALLOW OR NOT TO SWALLOW

So you've got a mouthful and you're not sure what to do? Check this Belgian PSA for the answer.  And guys...watch until the end.  This goes for you too!