Ethan Says

Where Do You Wear Your Undergear?

Heads up if you're going to be in the NYC area this coming Friday (Oct. 2). In continuation of their new viral campaign “WHERE DO YOU WEAR YOURS?”, Undergear will be doing a photo shoot in Times Square from 10 a.m. to 2 p.m. kicking off at the Red Steps on 47th and Broadway.

In what's sure to be the most traffic-stopping Times Square takeover since the Naked Cowboy first appeared on the scene, Undergear models will be gracing the busy streets of New York wearing only their underwear!

Stop by to check out the photo shoot, take pictures with the models and score hot giveaways like chapstick, dog tags, discount cards and more! Make sure to follow @Undergear for location updates throughout the shoot.

Dean & Dan (Dsquared2) Lose Their Pants

Dsquared's Dean & Dan lose their pants, but not before stripping a male model down do NOTHING for their new online shop. And by nothing, I do mean NOTHING. It slowed the video down (on the next page) and grabbed the images to show ya. Check it out (NSFW).

Commonwealth Utilities: Men We Love F09

Featuring garments designed by Anthony Keegan and business partner Richard Christiansen, director Nicolas Wagner takes you on a voyeuristic journey with this "Men We Love Fall 09" digital short. Watch as everyday men are transformed into 'Commonwealth Utilities' gentlemen.

Directed by Nicolas Wagner | w/ Chandelier Creative | for Commonwealth Utilities

Junior Ottoni: New Captain Beauty

I thought I'd end the day with some hot new photos of Brazilian male model Junior Ottoni in this Limited Edition 'Noir' Collection from New Captain Underwear. More info and photos on the next page.

EDILSON NASCIMENTO SPANK'D BY CHOKERZ4MEN

Chokerz4Men.com hopes you like their new collection...and how couldn't you? Featuring photos of Edilson Nascimento wearing bodywear named "Perfection", "Happy Trail", "Spank", and "Yum", it's hard not to get all Choker'd up for their sizzling new designs. And while Edilson might be the star of the show, the site's other models are certainly holding their own and are not to be outdone. CLICK HERE for a peek!

Check the NEXT PAGE for more of Edilson and be sure to visit Chokerz4Men.com to see the complete collection of bodywear, each piece paired with a beautiful body of another sort! (EDILSON BONUS: Do you see what I SEE?)

GABRIEL CROISSIER: UNDER CONSTRUCTIVISM

Swim & underwear designer Gabriel Croissier rejects "underwear for underwear's sake" with his new, limited production underwear collection inspired by Russian Constructivism art.  Three more pics on the next page.

For more from this artistic-underwear-engineer, visit Gabriel Croissier online.

DUREX GETS IT ON

Ahh....the sweet sound of love. Via Coloribus.

SCOTT HERMAN'S BOOTY IN A BASKIT

Check out this just-released behind-the-scenes video for Baskit underwear's 2009 Spring fashion shoot featuring a host of hotties including Real World Harlem's Scott Hermam - whose packin' in the back! Also in the video: Aaron Young, Anton Antipov, PJ Reyling, and Luke Richmond. Film produced and directed by J.C. Parra. Watch above.

ED WESTWICK IS PURE CLASSIC FOR K-SWISS

>Gossip Girl's Ed Westwick sports all white sneaks in these new ads for K-Swiss.  Shot by photographer Zach Gold, the campaign called Pure Classics will make it's world debut in February of '09.  Look for Ed & K-Swiss in your March mags as well as a variety of other advertising mediums in Times Square and Sunset Blvd.

Via: Just Jared (10+ pics)

AUSSIEBUM'S LIGHTNING CAUSES SPARKS

aussieBum is causing a spark with their new "Lightning Series" men's underwear.  And so is the cutey in their new video.  Watch above as this 'ultimate seduction' gets down to the funky beat and covers his bum in aussie's latest.