Shura Debuts Video for "What's It Gonna Be?"
UK singer/songwriter/producer Shura has released the video for her new single "What's It Gonna Be?" from her upcoming debut album Nothing's Real set for release July 8th via Interscope / Polydor.
"'What's It Gonna Be?' is about having a massive crush on someone, so it made sense to go back where to school, where it all began. But it was important for us to explore those archetypal characters - The Jock, The Nerd, The Dork, The Popular Kid - and then flip expectations. 'What's It Gonna Be?' is based on my personal experience as a kid; thinking you're in love but then realising that's maybe just because you feel you should be (and ending up with someone totally unexpected)." - Shura