Ari Gold: 'Make My Body Rock' (New Video)
Just in time for Halloween, Ari Gold has released a new and provocative / vampire-themed video for "Make My Body Rock", the first single from his forthcoming 4th studio album, due out February 2011. Harder and more electronic than his his previous smooth R+B/dance flavored hits, MMBR brings on thick, layered harmonies and bold lyrical content and a hook-laden chorus that jumps out of the speakers. [ WATCH NOW ]
With styling by designers Marc Jacobs and Alexis Bittar, the video is a dark and twisted narrative that Gold describes as “a dreamscape; a True Blood meets Mad Men deconstruction of heterosexual marriage.” With a sleek, sexy and stylish look from director Colly Carver, the video will surely raise some eyebrows and perhaps get attention from Gaga fans, a base that seems perfect for Gold considering both artists penchant for dance-oriented soulful pop music with a gay twist. It’s long overdue for an openly gay artist like Sir Ari Gold to claim his rightful place in the pantheon of dance/pop and “Make My Body Rock” can do just that.
Sir Ari Gold is an Award-Winning Billboard Top 10 Recording Artist who has been featured on VH-1, MTV, Here!TV, NPR, IFC, BBC, WOR, Fox News, HBO, and LOGO (with five #1 videos), pushing the boundaries of pop music as an openly gay singer/songwriter/producer. People Magazine says his music, “takes the listener to fresh places and Clive Davis says, “he writes from the heart.” He has toured Europe, Canada and over 50 cities in the U.S and in his native NYC headlined at Summerstage, Joe’s Pub and Lincoln Center. He is an Independent Music Award Winner, 2x Outmusic Award Winner, Grand Prize Winner of the USA Songwriting Competition, received a “Decade Of Achievement” Award from the LGBT Expo and was knighted by the Imperial Court of New York. His latest single and video “Make My Body Rock” will be released this fall with an accompanying 4th studio album slated for a winter 2011 release. http://www.arigold.com, http://www.facebook/sirarigold, http://www.twitter/sirarigold