KRIS VAN ASSCHE FW 08.09: SIT AND SPIN
What started as an artistic collaboration in an L.A. laundromat between designer Kris Van Assche and photographer Jeff Burton for A Magazine, is now an international ad campaign consisting of 12 layouts set to run in only 12 select magazines for Van Assche's FW 08.09 men's collection.
Burton's work, which usually consists of real people and porn actors, captures the idea of seduction and sensuality without any crudeness. A longtime admirer of Burton, Van Assche especially appreciates the poetry Jeff Burton pulls from the world of pornography; a place where it is hard to find.
"I did not want to present a classic campaign," says Van Assche. "I wanted people to feel the excitement of this encounter between two creative people who truly appreciate and admire each other’s work. 12 different lay outs in only 12 magazines worldwide is a radically new way of looking at advertising. It is more of an artistic event."
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MORE INFO:
A Magazine is a bi-annual Antwerp-based magazine. Each issue is edited by a guest curator who freely develops the content of the issue. Van Assche is the curator of issue No 7 (on newsstands in May 08). Previous
curators include Yohji Yamamoto, Martin Margiela, Martine Sitbon, Haider Ackermann.
Beginning with September issues, 12 layouts will run in 12 select international magazines. Each layout will thus be exclusive to the magazine. The full series can be seen on KRISVANASSCHE.COM.
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