Ethan Says: JAMESWINSTON INNOVATES FOR '08

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David and Victoria Beckham photographed together for Emporio Armani's Autumn/Winter 2009-10 underwear campaign.

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JAMESWINSTON INNOVATES FOR '08

Jameswinston Co. just came out with a new men's underwear hybrid, a merger of their hipster trunk pattern and the traditional brief...a seriously sexy, low-rise undergarment called the "S-Brief". Even more, the S-Brief comes with new "2-Way Wear" ProFIL Panel PLUS™, enhancing...no! DOUBLING what your mama gave ya, projecting your natural assets front and center for all to admire! Sure, even though I know I don't NEED any enhancers (wink!), who doesn't like a little extra endowment when the mood calls!? Honestly, when I tried mine on, I was a little skeptical of the comfort level. But after putting them on, not only did I "Max Out™" my favorite friend without cups, straps, or "freakwear," I felt good in them. Low-rise, sexy, comfortable and cool. That's me Jameswinston's new S-Brief! More pics after the JUMP --->

---> CHECK OUT JAMESWINSTON CO'S SEXY S-BRIEF GALLERY